iris

Addressable Advertising Platform

Our addressable advertising platform unifies your ad campaigns across both broadcast and streaming services, to make your ads more targeted, relevant and valuable for your business.

What are the benefits of our addressable advertising platform?

Unlock new revenue streams

Increase the value of your inventory with addressable spots that bring new demand to premium TV.

Use data to better target ads

Leverage your first and third-party data to target audience segments for improved engagement, recall, and response.

Reach more devices

Deliver targeted ads to any screen – including broadcast set-top boxes – with digital precision and measurement.

Why should you choose Synamedia Iris?

Our addressable advertising solutions allow you to overcome some of the biggest challenges faced by video platform providers by unifying ad delivery across both broadcast and digital streaming services.

Our awards:

A flexible and modular suite of cloud services

Server-Side Ad Insertion

Deliver a scalable, seamless video experience with personalised advertising across all CTV devices.

Ad Routing

Unlock more value from targeted ads with dynamic allocation of ad opportunities across multiple content and demand sources.

Programmatic

Access CTV advertising demand platforms and markets to maximise ad fill rates in a premium, brand safe environment.

Smart Content Download

Unlock new revenue by dynamically delivering targeted ads on your broadcast or IPTV devices.

Designed for all video providers

Whether you want greater reach, better performance, or lower operating costs, Synamedia Iris is designed to help you maximise the potential of your advertising business.

Pay TV Operators

Unified Ad Management

Synamedia Iris manages all your campaigns, inventory, audiences, and assets from a single platform with consistent targeting, delivery, and reporting.

Greater Addressable Reach

Extend addressability to satellite, cable, or IPTV set-tops to reach all your audiences with targeted ads.

Flexible Demand Routing

Work with your content partners to leverage addressability while routing opportunities to third-party demand sources.

Broadcasters

Optimised Campaign Performance

With Synamedia Iris, you can fill inventory effectively by prioritising campaigns for higher yields.

Comprehensive Reporting and Forecasting

Get detailed reports based on both real-time and panel data to optimise yield.

Localised Ads on Linear Broadcast

Attract local advertisers with regionalised ad replacement, while engaging with digital targeting options.

Streamers

Minimal Integration

Quickly deploy Synamedia Iris as a cloud SaaS solution that works with any CDN, app, or player.

Multiple Targeting Options

Target ads based on time, location, device, content metadata, or demographic data.

Secured Data and Privacy Compliant

Secure your customer data and comply with regulations such as GDPR.

Case studies


Astro launched addressable TV advertising](/content/case-study/astro-launched-a-unified-addressable-tv-advertising/index.html)
Enabling Sky to target their customers](/content/case-study/how-sky-enabled-advertisers-to-target-who-they-want-when-they-want-and-how-they-want/index.html)

Supporting your success

We won’t rest until you’re benefiting from all that Iris offers. Our mission is your success. Whether you need help getting started, with deployment and optimisation of addressable advertisements, or specific tasks, our support teams will resolve your request quickly.